Airbnb amplifies both PR and video to create mass awareness & buzz surrounding a new product launch

Strategy/KPI

Airbnb wanted to create buzz around their new Trips product launch, coinciding with a keynote announcement and massive PR push. Sharethrough used a two-pronged approach to meet this goal: running the Trips video across relevant channels and amplifying multiple PR pieces in US, London and Sydney markets. With this strategy, Airbnb was able to successfully raise awareness and excitement around the new offerings of hosted experiences.