Bank of America Earned Attention with Money-Saving Tips

Strategy/KPI

When Bank of America wanted to increase awareness that their Cash Rewards card offers 3% cash back on gas and 2% on groceries, instead of only creating traditional TV spots that repeated that message, they created short videos with money-saving tips that earned the attention of their audience.

Audience

MillennialsHigh Household Income

Campaign Goals

Raise Awareness

Content Types

Short-Form VideoInfluencer/CelebrityText/Caption VideoSocial

Verticals

Financial Services & Insurance